Overtime Wingtime

Buffalo Wild Wings approached UPshow with a concept called Watch and Win. A few years prior they beta tested the concept. They asked us to create our own version of this concept from scratch. So our challenge was to create a sports entertainment companion experience within a BWW venue.

Approach

The project eventually became Overtime Wingtime and was centered around march madness. Any game that went into overtime would alert people in the venue that they could win free wings. This first-year approach was to render as many videos assets as possible. We uploaded hundreds of videos to our CMS. Then we each took turns scheduling content to appear on screen as a take-over whenever necessary. These video assets were meant to feel like they respond to a live basketball game in real-time. To achieve this huge number of deliverables I created a flexible template to quickly output all of the different team match-ups.