Nike - Into the Footballverse

Nike tasked the Skylight Collective with creating a custom tournament in NIKELAND on Roblox. I partnered with them to execute all animations for the campaign.

Working closely with the Nike Brand Experience and Nike Kids teams, we designed the NIKELAND Cup Clash. Then, to launch the game, we created the global campaign assets to invite players in.

The result was a truly global event, with hundreds of thousands of players that flocked to the event and earned nearly a million virtual products.

Approach

Reimagining Football for the Metaverse. To launch our campaign, not only did we develop 10 custom characters that could live in the NIKELAND Footballverse, we brought them to life across social assets, out of home placements for NYC, LA, and Amsterdam, and a gameplay trailer to launch the experience.