The Nexen Race

I was asked to come up with a creative solution to get more eyes on screens at Nexen tire locations. I came up with the concept of a “race game” to promote different tires.

This experience is meant to be viewed in a waiting room while your car is being serviced. To keep things fresh there are multiple outcomes, and multiple tires being promoted.

There is a separate video with a QR that plays at the end of every video that directs people to learn more about the winning product.